Alexandre Mattiussi, a former designer for prestigious fashion houses like Dior and Givenchy, envisioned a brand that combined Parisian sophistication with everyday wearability. The name AMI, meaning "friend" in French, reflects the brand's philosophy of creating clothing that feels like a close companion—effortlessly stylish and universally appealing.

AMI's debut collection in 2011 was an instant success, capturing the essence of modern menswear with clean lines, subtle details, and a perfect balance between casual and formal aesthetics. Over the years, the brand expanded its offerings to include womenswear, accessories, and even fragrances, solidifying its position as a versatile fashion powerhouse.

What Sets AMI Apart?

One of the defining characteristics of AMI is its commitment to authenticity. Unlike many luxury brands that rely heavily on overt branding, AMI focuses on subtlety and quality. The iconic AMI de Coeur

AMI's designs are rooted in inclusivity, catering to diverse audiences without compromising on style. Whether it's a tailored blazer, a cozy sweater, or a chic handbag, each piece embodies the brand's vision of effortless elegance.